Clickwrap agreement

Clickwrap is everywhere online, from signing up for software to checking out of a store. Because you have to take a clear, deliberate action to accept, courts tend to enforce these agreements, provided the terms were shown conspicuously and you clearly signalled your agreement. This is what separates clickwrap from weaker "browsewrap" setups, where terms are merely linked somewhere on the page without any active click.

Varies by region in how enforceability is judged, even though the basic idea is shared. In the US the standard comes from case law, focused on reasonable notice and clear assent. In the UK enforceability turns on ordinary contract-formation principles plus consumer-protection rules such as the Consumer Rights Act 2015. In the EU the same contract logic applies, and where personal data is involved the GDPR separately requires a clear, affirmative opt-in, which a clickwrap can provide.